Italy Go-to-Market Strategy

When one of Romania’s leading banks sought to expand into the Italian market, they turned to us for a comprehensive go-to-market strategy. With a deep understanding of both financial landscapes, we worked closely with the client to develop a clear roadmap for their entry into this competitive market.
  • Sector expertise
Objective

• Developing a strategic plan for entering the Italian financial market

• Preparing a business model, roadmap, and milestones tailored to the market landscape

• Providing insights into customer preferences and the competitive environment in both Romania and Italy

Our approach

• We conducted desktop research to analyze market structures, competition, and customer behavior in both countries

• Held in-depth interviews (IDIs) and computer-assisted web interviews (CAWI) with potential customers to understand their needs and preferences

• Utilized mystery shopping to gain first-hand insights into the competitive landscape

• Facilitated workshops and brainstorming sessions with the client to align on strategic goals

Key deliverables

• A detailed market research deck summarizing findings on the financial market in Italy and Romania

• A comprehensive interview and survey report capturing the voice of potential customers

• A tailored business model, outlining a sustainable market entry plan

• The final strategic deck, including a roadmap with milestones and a set of clearly defined customer personas to guide marketing and product development efforts

This project provided the client with a clear, actionable strategy for entering the Italian market, backed by in-depth research, data-driven insights, and a customer-centric approach. By defining key customer segments and aligning their business model with market needs, we equipped them to confidently launch their products in a new and challenging market.